Will your business make it past the five-year mark?
According to 2016 statistics published by the Small Business Administration (SBA), almost 95% of small businesses fail within the first five years. What are the reasons for this?
If you are a small business owner, you probably wear many hats besides the overseeing the operation of your business alone. You know it’s important to create a business brand identity, along with a great website, email campaigns, advertising, and an eye-catching logo. Startups know all this and unfortunately learn that a quality website and marketing management can be expensive. Instead they may start with a low-cost and most time consuming option while falling short on their goals to grow their business organically.
Here are a few options that startups and small businesses may consider hiring:
- Marketing Agency
- Marketing Platform
- Marketing Employee/Consultant
- DIY Marketing
Marketing agencies are very professional, but can also be very expensive. Startups and small businesses may not have a large budget to obtain such services. If you do, you may also quickly find out that agencies charge for their services on top of the projects that they propose you do. This service may be well worth the price to those with investors and capital to spare, but do you really need to spend so much if you are a local startup? I think not.
Marketing platforms offer affordable plans with yearly or monthly contracts. Unfortunately, these platforms have many customers and your business will be assigned an account manager who coordinates with a team. Their attention is divided among many accounts and last minute requests are unlikely to be fulfilled in a timely manner. In this case, all promotions must be planned out at least 2 weeks to a month in advance.
Hiring an employee or consultant to do your website and marketing may be even more affordable, yet, it’s on a part-time or per project basis. Experience in marketing depends on the person you hire who may only specialize in a few marketing tasks and limit effectiveness.
The last option is do-it-yourself marketing and websites. You’re a specialist in your business, so using your day off to build a website or email campaign is a learning curve. Website builders may be a good idea, yet can add up to high monthly costs once you add a shop, social, a calendar, or booking abilities. Marketing can be done on the cheap, but you will need to learn how to use it effectively.
At Markit Rockit, we want to help and empower whichever option you choose. For comparison sake, Markit Rockit acts as the Marketing Consultant with personalized service and affordable rates. Markit Rockit was founded by Jenny Stern, an e-Marketing Specialist and Consultant who works individually with her clients building an on-going relationship. The fee grows when your business grows, starting where you can afford. We are flexible and able to work within your budget while giving your project our undivided attention. Rates for websites and marketing are reasonably priced by the hour, month, or in a lump fee.
Our goal is to help you rock your business past the five year mark. Along the way, we provide marketing strategies, automation and training so that you can become as marketing savvy as you want to be. No contract terms, no minimums, and no limitations. Mark it and rock it!
A message from the founder – a solopreneur, creative director, video producer, website designer, and content marketing strategist. A Jane of many trades.
Hello Micro-Business Owners! Thank you for taking time out of your busy schedule to explore marketing and website design for your business. I started Markit Rockit in 2013 while working as a Marketing Specialist for a software company in Pasadena, CA. After nine years in the corporate environment I realized my passion was working with other entrepreneurs who had a passion too. I especially enjoy working with clients who have a vision to help communities on the local level. In 2015 I quit the corporate world with a handful of clients and never looked back.
Each client I’ve worked with is completely unique with their own individuality and marketing challenges. I believe there is no one size fits all website and marketing program that can benefit all. So that’s where I come in as a consultant working with a network of other specialized consultants and micro-businesses. Together we provide you the best websites and marketing programs to facilitate your business growth.
I work with micro-business on whatever goals they want to achieve. Whether that be a redesign, recommendation for a new platform, train employees, provide automation tools, create campaigns, video production, or design websites; whatever your needs, let’s make it past the five-year mark and rock it.