If you have a personal Facebook account, you may have a ton of fabulous friends that like to share amazing details about their life. Yet, when we operate a business, the newsfeed and notifications in your personal account can cause missed notifications. There must be a better way to control my newsfeed, separate my business from my personal profile, and give my business the full attention it deserves.
Wouldn’t it be nice if you could just login to Facebook and get down to business, and focus on that business page you’ve set up?
There’s a solution! Well, a couple. One way is to have a business and ad account that isn’t based on your personal account. Start by visiting business.facebook.com where you will be directed through a setup series of questions, such as: business name, address, business page, etc. This is the business and ad account manager backend with a completely different user-interface that may seem very unfamiliar. This dashboard provides access to your business and ad account, credit card, spending limits, target audiences, and advertising campaigns. It’s very good to get acquainted with it and set up your business and ad account information. Though it is not necessary to have if you want to simply “boost” a post every once in a while.
The best way I’ve found is to create a new personal profile as a separate account; that’s completely separate from your existing or private personal account. This will allow you access to your business page and provide some business boundaries. I also recommend setting up your newsfeed to provide news and monitor partners as well as your competition. Also in this article, we’ll get familiar with your business page settings, insights, and strategy (my favorite) using the Facebook user-interface that you’ve come to know and love.
This strategy can also be useful for Social Media Managers and any office personnel who would like to keep their private accounts unlinked from a business page account.
The following instructions are fitted for those who have a business page set up already.
Step 1: Create A New Account
First, log out of your old account. Then setup a new account on the login page.
Use a name or alias for your new business account. I tend to use different variations of my name. Enter an email address that is different from your private personal account (an email that was previously used on Facebook). Be sure to set your birthday to something that is similar to yours or your target audience age range. And unfortunately, Facebook is binary, so pick the gender that may align more with your business’ target audience.
Facebook will require you to enter a code that will authenticate through a notification on your smart phone’s Facebook app.
Enter in the 6 digit code, click continue, and a pop up notification will show “Account Confirmed”.
Step 2: Make the New Personal Account an Admin of the Business Page
Log out of your newly created personal account, and log into your old or existing personal account.
Go to the business page > Settings tab > Settings dashboard > Page Roles.
Enter the email you used to set up the new account or the username you of the new account. I find that entering the new email works better in this case. Facebook notifications tend to get lost in my experience. Also, there have been times in doing this quickly where the incorrect user was added. If this happens, all you have to do is scroll down, find the incorrect user account and cancel the invitation.
Click the dropdown to assign the new user as a Admin. If this grays out the email, you will need to re-enter the email then click on the Add button.
Important: log out of your old personal account and log into your new personal account.
You got mail! You should receive an email from Facebook. Click on the button in the email which will direct you to the business manager portal.
Type in the name that you would like to be identified as in the business manager. I choose the name that I used on my new account setup. In step 2, Facebook will ask to verify your password of your new account.
Now you can login under your new personal and disconnected account. To disconnect your old personal profile and account, go to settings > page roles and delete your old user profile that’s listed.
DO NOT add anyone as a friend, accept friend requests, or like any posts.
Of course you can add friends if you really wanted to, though that defeats the purpose of having a business-only account. Now if the friend you are adding is an influencer or partner, that could be considered as business. Though, even most influencers have a business page separate from their personal page. Consider if it’s important to add that person and is it going to provide relevant content for your business. You can choose to not use the newsfeed at all. Or use your business account newsfeed strategically. In the next step, I’m going to show you how this newsfeed can act as your go-to source for content curation, cross-promotion, and help you keep your eyes on the competition.
Step 3: Content Curation For Your Business Account Newsfeed
Personally, I enjoy having my business and personal life as separate as possible. I find it hard to focus on my business when there’s so much happening in my newsfeed posted by friends, ads from businesses…there’s so much going on. By following these rules, you will find less commotion in your newsfeed.
- Do not add friends, even if Facebook recommends you do.
- Do not Like any post or page. This can help avoid ads being delivered to your feed.
- Follow pages and channels as opposed to Like-ing them.
As a business, I’m sure you already have a eye on your partners and the competition. So, let’s reinforce that logic by curating your newsfeed in your business profile account.
First, visit a page that you would like to follow. Under the cover photo click on the “Follow” button. If it’s very important that you see every post from that page, select “See First” by clicking on the drop down menu. This way when you log in to your business profile, you will see these posts first before any other.
Do this for every page you would like to follow in your feed. This could be a community group, partner page, or competition page. I also like to add current events and media companies that create content that aligns with my target audience.
Hope this helps you to make your mark and rock it on Facebook. By creating business boundaries, we can be more productive and possibly get inspired along the way.